Proud member of the
Better Cotton Initiativ

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Membership since 2020

In December 2020, we became proud members of the Better Cotton Initiative (BCI).  The BCI membership is a continuation of our constant work towards taking greater responsibility for our impact on people and the environment.

1 out of 17 members

ID®  is one out of only 17 members of Better Cotton Initiative in Denmark - and we are quite proud of that

BCI-farmers receives education

In how they use water efficiently, take care of the soil and its natural habitats in proper working conditions

 

The journey has begun

We are sourcing the cotton used in our PRO Wear by ID® T-shirts and polo shirts to more sustainable cotton

What is Better Cotton Initiative?

check BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.

check BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. 

Read more

We have a goal ➝

We are commited to sourcing 25% of our cotton as 'more sustainable cotton' by 2023.

More sustainable cotton is defined as cotton sourced as Better Cotton and Organic Cotton.

It's not a product!
But a responsible way of sourcing

You thinkeBut what is the purpose then?  Us: Let's tell you. . 

Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. By using a system of Mass Balance, BCI can reach more farmers, meaning more sustainable practices are being implemented around the world.

See the video and learn more about the Mass Balance system ➝  

Better Cotton is better for:

The people
BCI farmers receive education and training on agricultural best practice, addressing social, environmental, and economic factors.

The environment
Better Cotton is grown with focus at environmental principles, which protects our planet and the people who farm and work with the cotton. 

The economy
The Better Cotton Initiative is working towards to improve livelihoods and economic development in cotton producing areas. 

Corporate wear

More than sportswear

Passion for shirts

Made to last

Timeless Corporate Wear

Corporate Wear with a classic
and timeless design, refined
since 1983

Common identity

Clothes that highlight a common
identity and promote a sense
of community

Find your colour

Choose from 60+ colours
there is definitely one
for you

No compromise

Designed to be worn again
and again – keeps its shape
and colour

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