1 out of 17 members
ID® is one out of only 17 members of Better Cotton Initiative in Denmark - and we are quite proud of that

BCI-farmers receives education
In how they use water efficiently, take care of the soil and its natural habitats in proper working conditions

The journey has begun
We are sourcing the cotton used in our PRO Wear by ID® T-shirts and polo shirts to more sustainable cotton

What is Better Cotton Initiative?
check BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
check BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.



It's not a product!
But a responsible way of sourcing
You thinke: But what is the purpose then? Us: Let's tell you. .
Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. By using a system of Mass Balance, BCI can reach more farmers, meaning more sustainable practices are being implemented around the world.
See the video and learn more about the Mass Balance system ➝